Purpose The purpose of this paper is to explore innovation among micro and small business operators in Italy’s wine industry. Moreover, in adopting the theory of innovation, the study examines winery operators’ perceptions on innovation, ways in which wineries are innovating and whether...

Purpose The purpose of this study is to examine how micro and small craft brewery operators perceive and operationalise innovation. Moreover, in adopting the theory of innovation, the study addresses two under-researched areas, namely, innovation among micro and small firms and innovation in the...