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Forecasting consumer perception of innovativeness

Lowe, Ben; Alpert, Frank - In: Technovation : the international journal of … 45/46 (2015), pp. 1-14

Persistent link: https://www.econbiz.de/10011563548

Visual cues and innovation adoption among bottom of the pyramid consumers

Hasan, Md Rajibul; Lowe, Ben; Rahman, Mizan - In: Qualitative Market Research: An International Journal 20 (2017) 2, pp. 147-157

Purpose This paper aims to explore how visual comprehensibility of a product can affect innovation adoption among the bottom of the pyramid (BOP) consumers in Bangladesh. Design/methodology/approach This is an exploratory qualitative study based on interviews with eight managerial respondents...

Persistent link: https://www.econbiz.de/10014987605

The use of Web 2.0 technologies in marketing classes : key drivers of student acceptance

Lowe, Ben; D'Alessandro, Steven; Winzar, Hume; Laffey, Des - In: Journal of consumer behaviour : an international … 12 (2013) 5, pp. 412-422

Persistent link: https://www.econbiz.de/10010200853

Visual cues and innovation adoption among bottom of the pyramid consumers

Hasan, Md. Rajibul; Lowe, Ben; Rahman, Mizan - In: Qualitative market research : an international journal 20 (2017) 2, pp. 147-157

Persistent link: https://www.econbiz.de/10011714450

Consumer adoption of pro-poor service innovations in subsistence marketplaces

Hasan, Md. Rajibul; Lowe, Ben; Petrovici, Dan - In: Journal of business research : JBR 121 (2020), pp. 461-475

Persistent link: https://www.econbiz.de/10012417368

An empirical comparison of consumer innovation adoption models : implications for subsistence marketplaces

Hasan, Md. Rajibul; Lowe, Ben; Petrovici, Dan - In: Journal of public policy & marketing 38 (2019) 1, pp. 61-80

Persistent link: https://www.econbiz.de/10012534193