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~subject:"Innovation adoption"
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Innovation adoption
India
19
Indien
19
Consumer behaviour
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Beziehungsmarketing
8
Einzelhandel
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Relationship marketing
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Retail trade
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Kundenzufriedenheit
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Sonderangebot
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Special offers
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Online-Handel
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AHP approach
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AHP-Verfahren
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Bank
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Business start-up
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Cluster analysis
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Clusteranalyse
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Customer value
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Frauen
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Fuzzy sets
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Fuzzy-Set-Theorie
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Innovationsakzeptanz
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Chopdar, Prasanta Kr.
1
Moorthi, Y. L. R.
1
Roy, Subhadip
1
Sivakumar, V. J.
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International journal of business innovation and research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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Technology readiness, perceived ubiquity and M-commerce adoption : the moderating role of privacy
Roy, Subhadip
;
Moorthi, Y. L. R.
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 268-295
Persistent link: https://www.econbiz.de/10011779160
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2
Impulsiveness and its impact on behavioural intention and use of mobile shopping apps : a mediation model
Chopdar, Prasanta Kr.
;
Sivakumar, V. J.
- In:
International journal of business innovation and research
19
(
2019
)
1
,
pp. 29-56
Persistent link: https://www.econbiz.de/10012098571
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