Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Innovation diffusion"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Qualitätskontrolle und Qualitä...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Innovation diffusion
Deutschland
52
Germany
51
Theorie
48
Theory
48
Consumer behaviour
36
Konsumentenverhalten
34
Innovation
23
Market research
15
Marktforschung
15
Präferenztheorie
15
Theory of preferences
15
Marketing
14
Wissensmanagement
14
Conjoint-Analyse
13
Lieferantenmanagement
13
Supplier relationship management
13
Beziehungsmarketing
12
Conjoint analysis
12
Forschungskooperation
12
Marketing management
12
Marketingmanagement
12
Relationship marketing
12
Research collaboration
12
Estimation
11
Innovationsmanagement
11
Knowledge management
11
Schätzung
11
Ausgründung
10
Business start-up
10
Erfolgsfaktor
10
Measurement
10
Messung
10
Spin-off company
10
Success factor
10
Unternehmensgründung
10
Innovation management
9
Innovationsdiffusion
9
International marketing
9
Internationales Marketing
9
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
5
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
English
6
German
3
Author
All
Helm, Roland
9
Landschulze, Sebastian
4
Endres, Herbert
2
Auburger, Julia
1
Gierl, Heribert
1
Hofstetter, Christine
1
Möller, Michael
1
Rosenbusch, Jana
1
Satzinger, Michaela
1
Schmitz, Christian
1
more ...
less ...
Published in...
All
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
3
Review of managerial science
2
Betriebswirtschaftliche Abhandlungen
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business economics : JBE
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Planung und Vermarktung von Innovationen : die Präferenz von Konsumenten für verschiedene Innovationsumfänge unter Berücksichtigung des optimalen Simulationsniveaus und marktbezogener Einflussfaktoren
Helm, Roland
-
2001
Persistent link: https://www.econbiz.de/10001580339
Saved in:
2
Technologische Innovationen und asymmetrische Information : die Eignung verschiedener Signale für Anbieter unterschiedlicher Technologiegenerationen
Gierl, Heribert
;
Helm, Roland
;
Satzinger, Michaela
- In:
Journal of business economics : JBE
69
(
1999
)
10
,
pp. 1181-1205
Persistent link: https://www.econbiz.de/10001418835
Saved in:
3
Offline- versus Online Multiplikator : eine kritische Betrachtung des klassischen Meinungsführerkonzepts
Helm, Roland
;
Möller, Michael
;
Rosenbusch, Jana
-
2010
Persistent link: https://www.econbiz.de/10003932905
Saved in:
4
How does consumer age affect the desire for new products and brands? : a multi-group causal analysis
Helm, Roland
;
Landschulze, Sebastian
- In:
Review of managerial science
7
(
2013
)
1
,
pp. 29-59
Persistent link: https://www.econbiz.de/10009687311
Saved in:
5
Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories
Helm, Roland
;
Landschulze, Sebastian
- In:
Review of managerial science
3
(
2009
)
1
,
pp. 41-73
Persistent link: https://www.econbiz.de/10003812801
Saved in:
6
Optimal stimulation level theory and exploratory consumer behavior : an analysis of underlying structures across product categories
Helm, Roland
;
Landschulze, Sebastian
-
2008
Persistent link: https://www.econbiz.de/10003716923
Saved in:
7
Acceptance of new products and brands by older consumers
Helm, Roland
;
Landschulze, Sebastian
-
2010
Persistent link: https://www.econbiz.de/10003975747
Saved in:
8
Industrial innovation management in the age of digital transformation : the risk of too strong selling capabilities
Endres, Herbert
;
Auburger, Julia
;
Helm, Roland
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 371-385
Persistent link: https://www.econbiz.de/10014531642
Saved in:
9
Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations
Endres, Herbert
;
Helm, Roland
;
Schmitz, Christian
; …
- In:
The journal of product innovation management : an …
40
(
2023
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10014291979
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
