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~subject:"Innovation diffusion"
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Innovation diffusion
Egypt
12
Consumer behaviour
11
Konsumentenverhalten
10
Ägypten
8
Innovation
6
Higher education
5
Higher education institution
5
Hochschule
5
Beziehungsmarketing
4
Brand management
4
Qatar
4
Relationship marketing
4
Entrepreneurship
3
Firm performance
3
Markenführung
3
Marketing
3
Oman
3
Unternehmenserfolg
3
Adoption
2
Attitudes
2
B2B
2
Bank
2
Brand
2
Brand equity
2
Brands
2
Confidence
2
Consumer attitudes
2
Consumer beliefs
2
Consumer environmental behavior
2
Corporate reputation
2
Customer orientation
2
Customer retention
2
Dienstleistungsqualität
2
Emerging markets
2
Entrepreneurship approach
2
Environmental consciousness
2
Firmenimage
2
Führungskräfte
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Innovationsdiffusion
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English
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Mourad, Maha
2
Hassan, Salah S.
1
Hussein, Rania Mohamed Samir
1
Tolba, Ahmed H.
1
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International journal of technology marketing : IJTMkt
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
2
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Conceptualising the influence of lead users and opinion leaders on accelerating the rate of innovation diffusion
Hassan, Salah S.
;
Mourad, Maha
;
Tolba, Ahmed H.
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
3
,
pp. 203-218
Persistent link: https://www.econbiz.de/10009010287
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2
The adoption of technological innovations in a B2B context : an empirical study on the higher education industry in Egypt
Hussein, Rania Mohamed Samir
;
Mourad, Maha
- In:
The journal of business & industrial marketing
29
(
2014
)
6
,
pp. 525-545
Persistent link: https://www.econbiz.de/10010413145
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