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Innovation diffusion
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Unlocking the power of peer influence : strategies for bridging the adoption chasm in new product diffusion
Li, Zhihui
;
Jiao, Yuanyuan
;
Cheng, Yangyang
;
Shen, Zhifeng
- In:
Managerial and decision economics : MDE ; the …
46
(
2025
)
1
,
pp. 361-377
Persistent link: https://www.econbiz.de/10015163749
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