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Innovation diffusion
Consumer behaviour
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The role of social influence on adoption of high tech innovations : the moderating effect of public/private partnership
Kulviwat, Songpol
;
Bruner, Gordon C.
;
Al-Shuridah, Obaid
- In:
Journal of business research : JBR
62
(
2009
)
7
,
pp. 706-712
Persistent link: https://www.econbiz.de/10003862023
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