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Service innovation : organizational responses to technological opportunities & market imperatives
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Getting "Customer lock on" through innovation in services
VanDerMerwe, Sandra
- In:
Service innovation : organizational responses to …
,
(pp. 55-80)
.
2003
Persistent link: https://www.econbiz.de/10003566861
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South African marketing strategy : text & cases
Vandermerwe, Sandra
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1975
Persistent link: https://www.econbiz.de/10000546721
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