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Innovation management
Beziehungsmarketing
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Unternehmenserfolg
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Ramaswami, Sridhar N.
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Arunachalam, S.
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Bhargava, Mukesh
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Herrmann, Pol
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Srivastava, Rajendra Krishan
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Walker, Doug
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N.
;
Srivastava, Rajendra Krishan
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
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2
Innovation pathway to profitability : the role of entrepreneurial orientation and marketing capabilities
Arunachalam, S.
;
Ramaswami, Sridhar N.
;
Herrmann, Pol
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 744-766
Persistent link: https://www.econbiz.de/10011911304
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