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~subject:"Innovationsdiffusion"
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Innovationsdiffusion
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Advances in business and management forecasting
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International journal of internet marketing and advertising : IJIMA
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Using flow-through and diffusion models to forecast new product sales
Geurts, Michael D.
;
Whitlark, David B.
- In:
Advances in business and management forecasting
4
(
2006
),
pp. 139-143
Persistent link: https://www.econbiz.de/10003751365
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The diffusion of online shopping : online shoppers and the computer competence index
Smith, Scott M.
;
Allred, Chad R.
;
Swinyard, William R.
- In:
International journal of internet marketing and …
4
(
2007/08
)
4
,
pp. 302-327
Persistent link: https://www.econbiz.de/10003739600
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