We propose a framework covering multi-country and multi-generation diffusion processes. Our model focuses on choice-based diffusion model and we extend the model to incorporate heterogeneity of country. We decompose the choice probability for generation into two components; the first one is...

This paper proposes a brand-level forecasting model that incorporates both first purchase diffusion and the replacement component in sales. The model consists of a two-stage procedure in which customers are presented with purchase occasions according to a diffusion process or replacement...