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A firm- and demand-side perspective on behavioral strategy for value creation : insights from the hearing aid industry
Kirkegaard, Matilde Fogh - 2018 - 1st edition
Through an investigation of individual decision-making behavior and the impact it has on the perceived value of innovation, this thesis offers novel perspectives on key strategic management issues. We demonstrate how the value of innovation, when identified as a subjectively realized value by...
Persistent link: https://www.econbiz.de/10012131992
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Organization for innovation : coordination and culture in research and development
Anker, Denis - 2019
Persistent link: https://www.econbiz.de/10012138957
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Strategic marketing and strategic management
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803896
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Strategy and performance
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803914
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Market segmentation
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337119
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Innovation and capacity utilization in the information and communications industries
Fevolden, Arne - 2007
Persistent link: https://www.econbiz.de/10003748109
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Enabling and managing resource-constrained innovation: strategic organization, value creation and capacity building
Neumann, Lukas - 2019
Persistent link: https://www.econbiz.de/10012195239