Similar Search Results

Unfortunately the introduction of our new product will be delayed : an exploratory examination of factors that influence a firm to announce changes in its new product plans

Schatzel, Kim E.; Calantone, Roger J.; Droge, Cornelia - In: The journal of applied business research 24 (2008) 2, pp. 115-126

Persistent link: https://www.econbiz.de/10003710233

Market orientation, knowledge competence, and innovation

Ozkaya, H. Erkan; Droge, Cornelia; Hult, G. Tomas M.; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 309-318

Persistent link: https://www.econbiz.de/10011398558

Strategic fit to resources versus NPD execution proficiencies : what are their roles in determining success?

Harmancioglu, Nukhet; Droge, Cornelia; Calantone, Roger J. - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 266-282

Persistent link: https://www.econbiz.de/10003900697

Inconclusive innovation "returns" : a meta-analysis of research on innovation in new product development

Calantone, Roger J.; Harmancioglu, Nukhet; Droge, Cornelia - In: The journal of product innovation management : an … 27 (2010) 7, pp. 1065-1081

Persistent link: https://www.econbiz.de/10008736793

Theoretical lenses and domain definitions in innovation research

Harmancioglu, Nukhet; Droge, Cornelia; Calantone, Roger J. - In: European journal of marketing : EJM 43 (2009) 1/2, pp. 229-263

Persistent link: https://www.econbiz.de/10009525873

The company, product and market dimensions of new product decision scenarios

DeBrentani, Ulrike - In: International journal of research in marketing : IJRM ; … 2 (1985) 4, pp. 243-253

Persistent link: https://www.econbiz.de/10001041179

Market Orientation, Knowledge Competence, and Innovation

Ozkaya, H. Erkan; Droge, Cornelia; Hult, G. Tomas M.; … - 2014

This study focuses on two dimensions of market orientation and the corresponding dimensions of market knowledge competence: i.e., the customer and competitor dimensions. We examine whether customer and competitor orientations are transmuted into market-based innovation either directly, or...

Persistent link: https://www.econbiz.de/10014141656

A model for defensive marketing strategy with examples from the Europe 1992 context

Calantone, Roger J. - In: Journal of euromarketing 1 (1991) 1, pp. 9-38

Persistent link: https://www.econbiz.de/10001119712

New product creativity : understanding contract specificity in new product introductions

Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Journal of marketing 80 (2016) 2, pp. 39-58

Persistent link: https://www.econbiz.de/10011458669

The relative advantage of marketing over technological capabilities in influencing new product performance : the moderating role of country institutions

Eisend, Martin; Evanschitzky, Heiner; Calantone, Roger J. - In: Journal of international marketing 24 (2016) 1, pp. 41-56

Persistent link: https://www.econbiz.de/10011460095