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"The Technology Management (TM) discipline has a history of more than 50 years. It is inherently interdisciplinary and … multifunctional, and when managed correctly it can deliver a decisive competitive advantage. Technology Management focuses on the … organisation. Technology Management is the perfect companion for undergraduate and postgraduate students on a variety of Business …
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Over the past years, businesses have had to tackle the issues caused by numerous forces from political, technological and societal environment. The changes in the global market and increasing uncertainty require us to focus on disruptive innovations and to investigate this phenomenon from...
Persistent link: https://www.econbiz.de/10014230390
Innovationsentwicklung, (5) Management von digitalen Innovationsentwicklungsprojekten, (6) Kommerzialisierung digitaler Innovation, (7 … digital innovation. Based on 31 in-depth expert interviews with senior representatives of both incumbent and management … innovation, (7) building a new digital culture, and (8) reconfiguring relevant support functions. Implementing these …
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Marketing agility has emerged as an important construct in research for enabling marketing managers to thrive in dynamic markets. So far, however, marketing research has not provided sufficient guidance on how to develop marketing agility. Drawing on the dynamic capabilities view, this study...
Persistent link: https://www.econbiz.de/10013477455
Hidden Champions (HCs) are small- and medium-sized global market leaders that repeatedly show superior innovation capabilities and economic performance. However, empirical evidence on how the digital transformation may affect their success story remains scarce. I argue that HCs show stronger...
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Strategy -- Chapter 6. Managing Uncertainty -- Chapter 7. Building Capabilities -- Chapter 8. Strategic Alliances for …This book focuses on the process of commercialisation and innovation management in small firms. Although …
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