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Innovationsmanagement
Consumer behaviour
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New product development
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Innovation
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Xiao, Yazhen
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Zhang, Haisu
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Dean, Tereza
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Bharadwaj, Neeraj
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European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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The role of complexity in the Valley of Death and radical innovation performance
Dean, Tereza
;
Zhang, Haisu
;
Xiao, Yazhen
- In:
Technovation : the international journal of …
109
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013390571
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2
Use big data to leverage customer need diversity for radical innovation
Dean, Tereza
;
Zhang, Haisu
;
Xiao, Yazhen
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1620-1644
Persistent link: https://www.econbiz.de/10014450077
Saved in:
3
The 2022 PDMA Doctoral Consortium : emerging research priorities in new product development and innovation and insights into community building
Xiao, Yazhen
;
Bharadwaj, Neeraj
- In:
The journal of product innovation management : an …
40
(
2023
)
5
,
pp. 582-592
Persistent link: https://www.econbiz.de/10014338554
Saved in:
4
Customer involvement in co-development : problem-solving and decision-making in new product development
Dean, Tereza
;
Zhang, Haisu
;
Xiao, Yazhen
- In:
European journal of marketing
58
(
2024
)
6
,
pp. 1520-1542
Persistent link: https://www.econbiz.de/10015075630
Saved in:
5
Customer involvement in big data analytics and its impact on B2B innovation
Zhang, Haisu
;
Xiao, Yazhen
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 99-108
Persistent link: https://www.econbiz.de/10012212212
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