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~subject:"Institutional economics"
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A service lens on value creati...
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Institutional economics
Service-dominant logic
72
Service-Dominant Logic
69
Marketing theory
49
Marketingtheorie
49
Value creation
31
Betriebliche Wertschöpfung
30
Dienstleistung
26
Relationship marketing
25
Services
24
Beziehungsmarketing
22
Marketing
21
Innovation
18
Theory
17
Dienstleistungsmarketing
15
Services marketing
15
Theorie
15
USA
15
Customer integration
13
Kundenintegration
13
United States
13
Marketing management
12
Marketingmanagement
12
Lieferantenmanagement
11
New product development
11
Produktentwicklung
11
Supplier relationship management
11
service-dominant logic
10
Consumer behaviour
9
Einzelhandel
9
Institutionenökonomik
9
Institutions
9
Konsumentenverhalten
9
Dienstleistungssektor
8
Innovation management
8
Innovationsmanagement
8
Retail trade
8
Service ecosystems
8
Vereinigte Staaten
8
Dienstleistungsinnovation
7
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English
9
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Vargo, Stephen L.
9
Wieland, Heiko
5
Koskela-Huotari, Kaisa
3
Akaka, Melissa Archpru
2
Lusch, Robert F.
2
Akaba, Melissa Archpru
1
Hartmann, Nathaniel N.
1
Kjellberg, Hans
1
Nenonen, Suvi
1
Peters, Linda
1
Polese, Francesco
1
Sarno, Debora
1
Vaughan, Claudia
1
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Journal of the Academy of Marketing Science
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovating in practice : perspectives and experiences
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
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ECONIS (ZBW)
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1
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
2
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
3
Emergence in marketing : an institutional and ecosystem framework
Vargo, Stephen L.
;
Peters, Linda
;
Kjellberg, Hans
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 2-22
Persistent link: https://www.econbiz.de/10013493116
Saved in:
4
Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.
;
Wieland, Heiko
;
Akaka, Melissa Archpru
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
Saved in:
5
Institutions as resource context
Koskela-Huotari, Kaisa
;
Vargo, Stephen L.
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
2
,
pp. 163-178
Persistent link: https://www.econbiz.de/10011515384
Saved in:
6
Extending the context of innovation : the co-creation and institutionalization of technology and markets
Akaba, Melissa Archpru
;
Vargo, Stephen L.
;
Wieland, Heiko
- In:
Innovating in practice : perspectives and experiences
,
(pp. 43-57)
.
2017
Persistent link: https://www.econbiz.de/10011569962
Saved in:
7
Extending actor participation in value creation : an institutional view
Wieland, Heiko
;
Koskela-Huotari, Kaisa
;
Vargo, Stephen L.
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 210-226
Persistent link: https://www.econbiz.de/10011591915
Saved in:
8
Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.
;
Wieland, Heiko
;
Vargo, Stephen L.
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
Saved in:
9
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
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