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Intangible assets
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Journal of economics & management
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Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria
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ECONIS (ZBW)
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The role of marketing intellectual capital in creating competitive advantage in the international market - theoretical assumptions and empirical evidence of Polish firms competing in the European markets
Szymura-Tyc, Maja
- In:
Journal of economics & management
6
(
2009
),
pp. 161-186
Persistent link: https://www.econbiz.de/10009423603
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The marketing intellectual capital as a source of competitive advantage in the CEE markets
Szymura-Tyc, Maja
- In:
Proceedings of the 15th Annual Conference on Marketing …
,
(pp. 458-468)
.
2007
Persistent link: https://www.econbiz.de/10003629698
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