Managers at leading companies recognize that the key to competitive success is to meet the real needs of customers better than the competition. These companies have adopted well‐crafted strategies that have driven a revolution of restructuring and reengineering. The objective of these...

Purpose – Implementation of supply chain management techniques requires thorough integration of processes between supply chain partners in all functional areas, including sourcing, manufacturing, and distribution. Yet insufficient attention has been given to the means by which firms achieve...

Increasing competitive parity in the areas of cost and quality has forced global manufacturers to seek other sources of competitive advantage with new product development rapidly becoming the focal point in the quest for sustained growth and profitability. The essence of today′s new product...