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~subject:"Intellectual property rights"
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Intellectual property rights
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Langenderfer, Jeff
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
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End-user license agreements : a new era of intellectual property control
Langenderfer, Jeff
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 202-211
Persistent link: https://www.econbiz.de/10003923135
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Protecting appearance and atmospherics : trade dress as a component of retail strategy
Kopp, Steven W.
;
Langenderfer, Jeff
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10010373766
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