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Beauty is in the eye of the tech manager : how technology orientation and interactive-media knowledge can drive (or stall) change
Chiagouris, Larry; Lala, Vishal - In: Journal of advertising research 49 (2009) 3, pp. 328-338
Persistent link: https://www.econbiz.de/10003900845
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How do digital natives and digital immigrants respond differently to interactivity online : a model for predicting consumer attitudes and intentions to use digital information products
Kirk, Colleen P.; Chiagouris, Larry; Lala, Vishal; … - In: Journal of advertising research 55 (2015) 1, pp. 81-94
Persistent link: https://www.econbiz.de/10010520786