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Building brands with interactivity : the role of prior brand usage in the relation between perceived website interactivity and brand responses
Voorveld, Hilde A. M.; Noort, Guda van; Duijn, Meryl - In: The journal of brand management : an international journal 20 (2012/13) 7, pp. 608-622
Persistent link: https://www.econbiz.de/10009785362