Cross-media synergy : exploring the role of the integration of ads in cross-media campaigns
Hilde A. M. Voorveld; Sanne Valkenburg
| Year of publication: |
2013
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|---|---|
| Authors: | Voorveld, Hilde A. M. ; Valkenburg, Sanne |
| Published in: |
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]. - Wiesbaden : Springer Gabler, ISBN 978-3-658-02364-5. - 2013, p. 187-200
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| Subject: | Mediamix-Strategie | Media mix | Werbeträger | Advertising media | Synergie | Synergy | Niederlande | Netherlands |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009773035