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~subject:"Interkulturelles Management"
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Interkulturelles Management
Consumer behaviour
9
Lieferantenmanagement
9
Supplier relationship management
9
Innovation
8
Konsumentenverhalten
8
South Korea
8
Südkorea
8
Marketing
7
New product development
7
Produktentwicklung
7
Beziehungsmarketing
6
Brand management
6
Customer satisfaction
6
Innovation management
6
Innovationsmanagement
6
Markenführung
6
Market entry
6
Marketing management
6
Marketingmanagement
6
Relationship marketing
6
China
5
Firm performance
5
Kundenzufriedenheit
5
Markteintritt
5
Strategic management
5
Strategisches Management
5
Theorie
5
Theory
5
Unternehmenserfolg
5
B-to-B-Marketing
4
Business-to-business marketing
4
Competition
4
Cross-cultural competence
4
Cross-cultural management
4
Industrie
4
Intercultural service encounters
4
Interkulturelle Kompetenz
4
Manufacturing industries
4
Produktgestaltung
4
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English
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Kim, Namwoon
4
Sharma, Piyush
4
Tam, Jackie L. M.
3
Tam, Jackie
1
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The journal of services marketing
2
Journal of service management
1
Journal of service research : JSR
1
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ECONIS (ZBW)
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Demystifying intercultural service encounters : toward a comprehensive conceptual framework
Sharma, Piyush
;
Tam, Jackie L. M.
;
Kim, Namwoon
- In:
Journal of service research : JSR
12
(
2009/10
)
2
,
pp. 227-242
Persistent link: https://www.econbiz.de/10003901062
Saved in:
2
Examining the role of attribution and intercultural competence in intercultural service encounters
Tam, Jackie
;
Sharma, Piyush
;
Kim, Namwoon
- In:
The journal of services marketing
28
(
2014
)
2
,
pp. 159-170
Persistent link: https://www.econbiz.de/10010371761
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3
Service role and outcome as moderators in intercultural service encounters
Sharma, Piyush
;
Tam, Jackie L. M.
;
Kim, Namwoon
- In:
Journal of service management
26
(
2015
)
1
,
pp. 137-155
Persistent link: https://www.econbiz.de/10010504614
Saved in:
4
Attribution of success and failure in intercultural service encounters : the moderating role of personal cultural orientations
Tam, Jackie L. M.
;
Sharma, Piyush
;
Kim, Namwoon
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 643-658
Persistent link: https://www.econbiz.de/10011635055
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