Similar Search Results

Toward intercultural competency in multicultural marketplaces

Demangeot, Catherine; Adkins, Natalie Ross; Mueller, … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 156-164

Persistent link: https://www.econbiz.de/10009774912

Practising conviviality : social uses of ethnic cuisine in an Asian multicultural environment

Zafari, Katayoun; Allison, Gareth; Demangeot, Catherine - In: The journal of consumer marketing 32 (2015) 7, pp. 564-575

Persistent link: https://www.econbiz.de/10011482291

Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research

Demangeot, Catherine (contributor) - 2015

Persistent link: https://www.econbiz.de/10011296994

Multicultural marketplaces

Demangeot, Catherine - 2015

This special issue is dedicated to the memory of Susan P. Douglas, whose pioneering work on multicultural dynamics in international marketing has inspired many other scholars including this issue's guest editors, to develop further research in this area

Persistent link: https://www.econbiz.de/10012679139

Marketer acculturation to diversity needs : the case of modest fashion across two multicultural contexts

Slater, Stephanie; Demangeot, Catherine - In: Journal of business research : JBR 134 (2021), pp. 702-715

Persistent link: https://www.econbiz.de/10012643951

Brokering intercultural relations in the rainbow nation : introducing intercultural marketing

Vorster, Lizette; Kipnis, Eva; Bebek, Gaye; Demangeot, … - In: Journal of macromarketing 40 (2020) 1, pp. 51-72

Persistent link: https://www.econbiz.de/10012159146

Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action

Demangeot, Catherine; Kipnis, Eva; Pullig, Chris; … - In: Journal of business research : JBR 100 (2019), pp. 339-353

Persistent link: https://www.econbiz.de/10012023811