Purpose The purpose of this chapter is to make sense of the cultural distance paradox through a basic assessment of the cross-cultural comparability of cultural distance measures. Cultural distance between a base country and partner countries is a key construct in international business (IB)....

Purpose - The purpose of this chapter is to make sense of the cultural distance paradox through a basic assessment of the cross-cultural comparability of cultural distance measures. Cultural distance between a base country and partner countries is a key construct in international business (IB)....

This paper provides the first systematic attempt to measure cultural diversity at national and subnational levels. Our measure reflects the degree to which values and beliefs are shared in society and captures a dimension of diversity not previously discussed. We assess the importance of...