Purpose – The purpose of this paper is to investigate the effectiveness of internal communication during a crisis by comparing how Italian companies communicated to employees during the 2008‐2009 global financial crisis and how employees interpreted these efforts. Design/methodology/approach...

Purpose – This paper aims to understand if, and how, internal communication strategies can promote strategic employee communicative actions such as to disseminate positive information that enhances the company's reputation. These communicative actions sustain the competitive advantage of a...