Fleury, Afonso; Shi, Yongjiang; Leme Fleury, Maria Tereza; … - 2015
Despite the seminal works of authors like Bartlett, Ghoshal, Nohria, Doz, Williamson, among others, because they focused on mature multinationals, newcomers in international markets find scarce information about the design and implementation of international operations networks. In this paper we...