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~subject:"Internationale Marktsegmentierung"
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Internationale Marktsegmentierung
Consumer behaviour
31
Konsumentenverhalten
25
Designation of origin
22
Herkunftsbezeichnung
22
Brand image
16
Markenimage
15
International marketing
14
Welt
14
World
14
Internationales Marketing
13
Brand management
11
Country image
11
Markenführung
11
Country of origin
8
Cultural identity
8
Destination management
8
Destinationsmanagement
8
Globalization
8
Kulturelle Identität
8
Place marketing
8
Standortmarketing
8
National culture
7
Nationalkultur
7
Sport event
7
Sportveranstaltung
7
Big event
6
Globalisierung
6
Großveranstaltung
6
International market entry
6
International market segmentation
6
Internationaler Markteintritt
6
Marketing
6
Brand
5
Culture
5
Markenartikel
5
Market segmentation
5
Sponsorship
5
Tourism marketing
5
Tourismusmarketing
5
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Language
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English
6
Author
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Papadopoulos, Nicolas
6
Martín Martín, Oscar
2
Cleveland, Mark
1
Laroche, Michel
1
Malhotra, Shavin
1
Published in...
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International marketing review
5
Are you ready? : preparing for international operations
1
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ECONIS (ZBW)
6
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1
International market selection and assessment
Papadopoulos, Nicolas
;
Malhotra, Shavin
;
Martín …
-
2011
Persistent link: https://www.econbiz.de/10009232400
Saved in:
2
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
3
Guest editorial: International market selection and segmentation : perspectives and challenges
Papadopoulos, Nicolas
(
contributor
); …
- In:
International marketing review
28
(
2011
)
2
,
pp. 132-149
Persistent link: https://www.econbiz.de/10009242908
Saved in:
4
International market selection and segmentation
Papadopoulos, Nicolas
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242915
Saved in:
5
International market selection and segmentation
Papadopoulos, Nicolas
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242918
Saved in:
6
International market selection and segmentation
Papadopoulos, Nicolas
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242933
Saved in:
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