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~subject:"Internationale Marktsegmentierung"
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Internationale Marktsegmentierung
Consumer behaviour
22
Konsumentenverhalten
18
Designation of origin
16
Herkunftsbezeichnung
16
International marketing
15
Internationales Marketing
14
Welt
13
World
13
Brand image
12
Markenimage
12
Human Resource Management
10
Personalmanagement
10
Cultural identity
8
Globalization
8
Kulturelle Identität
8
Multinationales Unternehmen
8
National culture
8
Nationalkultur
8
Transnational corporation
8
Brand management
7
International market entry
7
Internationaler Markteintritt
7
Markenführung
7
Auslandsinvestition
6
Culture
6
Foreign investment
6
Globalisierung
6
International market segmentation
6
Marketing
6
Place marketing
6
Standortmarketing
6
Tourism
6
Arbeitsbeziehungen
5
Brand
5
Country image
5
Destination management
5
Destinationsmanagement
5
Employment relations
5
Markenartikel
5
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Mehrbändiges Werk
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Multi-volume publication
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Sammelwerk
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Aufsatz im Buch
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Systematic review
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Language
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English
6
Author
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Papadopoulos, Nicolas
6
Martín Martín, Oscar
2
Cleveland, Mark
1
Laroche, Michel
1
Malhotra, Shavin
1
Published in...
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International marketing review
5
Are you ready? : preparing for international operations
1
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ECONIS (ZBW)
6
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1
International market selection and assessment
Papadopoulos, Nicolas
;
Malhotra, Shavin
;
Martín …
-
2011
Persistent link: https://www.econbiz.de/10009232400
Saved in:
2
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
3
Guest editorial: International market selection and segmentation : perspectives and challenges
Papadopoulos, Nicolas
(
contributor
); …
- In:
International marketing review
28
(
2011
)
2
,
pp. 132-149
Persistent link: https://www.econbiz.de/10009242908
Saved in:
4
International market selection and segmentation
Papadopoulos, Nicolas
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242915
Saved in:
5
International market selection and segmentation
Papadopoulos, Nicolas
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242918
Saved in:
6
International market selection and segmentation
Papadopoulos, Nicolas
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242933
Saved in:
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