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~subject:"Internationaler Markteintritt"
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Internationaler Markteintritt
Deutschland
62
Germany
62
Einzelhandel
55
Retail trade
53
Theorie
50
Theory
50
Consumer behaviour
45
Konsumentenverhalten
44
Globalisierung
29
Globalization
29
Multinationales Unternehmen
29
Transnational corporation
28
Beziehungsmarketing
25
Relationship marketing
25
Brand management
24
Markenführung
23
Internationales Marketing
19
International marketing
18
International market entry
17
Verbraucherverhalten
16
Lieferantenmanagement
15
Supplier relationship management
15
Corporate reputation
14
Handel
14
Internationales Management
14
Trade
14
E-commerce
13
Electronic Commerce
13
Europa
13
Firmenimage
13
SME
13
Welt
13
World
13
Europe
12
Handelsmanagement
12
KMU
12
Management
12
Retail management
12
Textile distribution
12
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15
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12
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12
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3
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3
Case study
2
Fallstudie
2
Collection of articles of several authors
1
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1
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English
13
German
4
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Swoboda, Bernhard
17
Morschett, Dirk
5
Olejnik, Edith
4
Elsner, Stefan
3
Schramm-Klein, Hanna
3
Zentes, Joachim
2
Hirschmann, Johannes
1
Hälsig, Frank
1
Meierer, Markus
1
Morbe, Lukas
1
Schu, Matthias
1
Schwarz, Sandra
1
Sinning, Carolina
1
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International business review : the official journal of the European International Business Academy
3
Management international review : mir ; journal of international business
2
B2B-Handel : Perspektiven des Groß- und Außenhandels
1
Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler research
1
International marketing review
1
Journal of business economics : JBE
1
Journal of international management
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Management international review : MIR ; journal of international business
1
Marketing : journal of research and management
1
Markteintrittsstrategien : Dynamik und Komplexität
1
Strategic management : a European approach
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
17
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1
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10
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17
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1
The relevance of timing and time in international business : analysis of different perspectives and results
Swoboda, Bernhard
- In:
Strategic management : a European approach
,
(pp. 85-113)
.
2002
Persistent link: https://www.econbiz.de/10001650431
Saved in:
2
Internationalisierung als strategische Option des Großhandels : Synopse der Entwicklungsalternativen
Swoboda, Bernhard
- In:
B2B-Handel : Perspektiven des Groß- und Außenhandels
,
(pp. 147-175)
.
2002
Persistent link: https://www.econbiz.de/10001658754
Saved in:
3
Internationalisation of retail firms : state of the art after 20 years of research
Swoboda, Bernhard
;
Zentes, Joachim
;
Elsner, Stefan
- In:
Marketing : journal of research and management
5
(
2009
)
2
,
pp. 105-126
Persistent link: https://www.econbiz.de/10003908020
Saved in:
4
Fallstudien zum internationalen Management : Instructor's manual
Zentes, Joachim
(
contributor
);
Swoboda, Bernhard
(
contributor
)
-
2004
-
2. Aufl.
Persistent link: https://www.econbiz.de/10009009971
Saved in:
5
Changes in foreign operation modes : stimuli for increases versus reductions
Swoboda, Bernhard
;
Olejnik, Edith
;
Morschett, Dirk
- In:
International business review : the official journal of …
20
(
2011
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10009380896
Saved in:
6
SME's internationalisation patterns : descreptives, dynamics and determinants
Olejnik, Edith
;
Swoboda, Bernhard
- In:
International marketing review
29
(
2012
)
5
,
pp. 466-495
Persistent link: https://www.econbiz.de/10009661248
Saved in:
7
International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
Saved in:
8
Bedeutung institutionalisierter Markteintrittsstrategien bei internationalen Handelsunternehmen
Swoboda, Bernhard
;
Elsner, Stefan
- In:
Markteintrittsstrategien : Dynamik und Komplexität
,
(pp. 95-121)
.
2012
Persistent link: https://www.econbiz.de/10009529020
Saved in:
9
Entry modes for manufacturers' international after-sales service: analysis of transaction-specific, firm-specific and country-specific determinants
Morschett, Dirk
;
Schramm-Klein, Hanna
;
Swoboda, Bernhard
- In:
Management international review : mir ; journal of …
48
(
2008
)
5
,
pp. 525-549
Persistent link: https://www.econbiz.de/10003782227
Saved in:
10
Towards a conceptual model of country market selection : selection processes of retailers and C&C wholesalers
Swoboda, Bernhard
;
Schwarz, Sandra
;
Hälsig, Frank
- In:
The international review of retail, distribution and …
17
(
2007
)
3
,
pp. 253-282
Persistent link: https://www.econbiz.de/10003503867
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