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The empirical link between export entry mode diversity and export performance : a contingency- and institutional-based examination

Oliveira, João S.; Yazdani, Nahid; Cadogan, John W.; … - In: Journal of business research : JBR 88 (2018), pp. 505-512

Persistent link: https://www.econbiz.de/10011869965

Foreign direct investment in transition economies : the case of Coca-Cola in Russia

Morgan, Robert E.; Thorpe, Eleri R. - In: Journal of euromarketing 10 (2001) 1, pp. 27-48

Persistent link: https://www.econbiz.de/10001609402

Foreign direct investment in transition economies: the case of Coca-Cola in Russia

Morgan, Robert E.; Thorpe, Eleri R. - In: Foreign direct investment and strategic alliances in Europe, (pp. 27-48). 2001

Persistent link: https://www.econbiz.de/10001937229

Special issue: Marketing strategy in a turbulent environment

Morgan, Robert E. (contributor) - 2011

Persistent link: https://www.econbiz.de/10009314493

Market entry timing : the impact of complementary capabilities on strategic outcomes

Ahmad Husairi, Mariyani; Morgan, Robert E.; DeLuca, Luigi M. - In: Journal of business research : JBR 132 (2021), pp. 45-55

Persistent link: https://www.econbiz.de/10012581557

When does export customer responsiveness strategy contribute to export market competitive advantage?

Miocevic, Dario; Gnizy, Itzhak; Cadogan, John W. - In: International marketing review 40 (2023) 3, pp. 497-527

Persistent link: https://www.econbiz.de/10014381218

The empirical link between export dispersion and export performance : a contingency-based approach

Gnizy, Itzhak; Cadogan, John W.; Oliveira, João S.; … - In: International business review : the official journal of … 26 (2017) 2, pp. 239-249

Persistent link: https://www.econbiz.de/10011710907

Entrepreneurial orientation and international performance: A contingent approach

Kuivalainen, Olli; Sundqvist, Sanna; Cadogan, John W. - In: Reshaping the boundaries of the firm in an era of …, (pp. 271-298). 2010

Purpose – The purpose of this chapter is to study how dimensions of entrepreneurial orientation (competitive aggressiveness, proactiveness and risk taking) affect international performance in competitive and technology-intensive international environments. Methodology/approach – To address...

Persistent link: https://www.econbiz.de/10015380501

How many eggs in how many baskets? : national versus regional diversification strategies and export success

Oliveira, João S.; Cadogan, John W.; Gnizy, Itzhak; … - In: Journal of strategic marketing 32 (2024) 3, pp. 251-265

Persistent link: https://www.econbiz.de/10014553229