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~subject:"Internationaler Markteintritt"
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Meta-analysis of cultural diff...
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Internationaler Markteintritt
Consumer behaviour
27
Konsumentenverhalten
24
Internationales Marketing
21
International marketing
20
Brand management
14
Markenführung
14
Brand
13
Designation of origin
13
Herkunftsbezeichnung
13
Markenartikel
13
Multinationales Unternehmen
13
Transnational corporation
13
Brand image
12
Markenimage
12
USA
11
United States
11
Advertising effects
9
Werbewirkung
9
Cultural identity
8
Kulturelle Identität
8
Advertising
7
Country of origin
7
Globalisierung
7
Globalization
7
Werbung
7
Cross-cultural management
6
New product development
6
China
5
Creativity
5
Culture
5
Innovation
5
Interkulturelles Management
5
International market entry
5
Kreativität
5
Personality psychology
5
Persönlichkeitspsychologie
5
Produktentwicklung
5
Auslandsinvestition
4
Cognition
4
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English
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Magnusson, Peter
3
Amine, Lyn S.
2
Baack, Daniel W.
2
Dow, Douglas
2
Westjohn, Stanford A.
2
Bacon, Donald R.
1
Boggs, David J.
1
Jung, Hyeyoon
1
Khan, Golam Mostafa
1
Parente, Ronaldo Couto
1
Peng, Yi
1
Staub, Karin M.
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Zdravkovic, Srdan
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Journal of international marketing
2
International business review : the official journal of the European International Business Academy
1
Journal of Islamic marketing : JIMA
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
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ECONIS (ZBW)
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Meta-analysis of cultural differences: another slice at the apple
Magnusson, Peter
;
Baack, Daniel W.
;
Zdravkovic, Srdan
; …
- In:
International business review : the official journal of …
17
(
2008
)
5
,
pp. 520-532
Persistent link: https://www.econbiz.de/10003771633
Saved in:
2
Confirmation bias in individual-level perceptions of psychic distance : an experimental investigation
Baack, Daniel W.
;
Dow, Douglas
;
Parente, Ronaldo Couto
; …
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
8
,
pp. 938-959
Persistent link: https://www.econbiz.de/10011398736
Saved in:
3
Saudi telecom : an example of accelerated internationalization
Amine, Lyn S.
;
Khan, Golam Mostafa
- In:
Journal of Islamic marketing : JIMA
5
(
2014
)
1
,
pp. 71-96
Persistent link: https://www.econbiz.de/10010256756
Saved in:
4
Distance and preference for full versus shared control : the moderating role of decision-maker self-construal
Jung, Hyeyoon
;
Magnusson, Peter
;
Westjohn, Stanford A.
; …
- In:
Journal of international marketing
33
(
2025
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10015340310
Saved in:
5
Order-of-entry effects for service firms in developing markets : an examination of multinational advertising agencies
Magnusson, Peter
;
Westjohn, Stanford A.
;
Boggs, David J.
- In:
Journal of international marketing
17
(
2009
)
2
,
pp. 23-41
Persistent link: https://www.econbiz.de/10003891535
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