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Latin American firms competing in the global economy

Carneiro, Jorge Manoel Teixeira; Brenes, Esteban R. - In: Journal of business research : JBR 67 (2014) 5, pp. 831-836

Persistent link: https://www.econbiz.de/10010363284

Internationalizing concept or product? : H. Stern Jewelers in Asia

Carneiro, Jorge Manoel Teixeira; Tonoli, Geraldine; … - In: Management decision : MD 52 (2014) 9, pp. 1703-1723

Persistent link: https://www.econbiz.de/10010429731

Organizational slack as an enabler of internationalization : the case of large Brazilian firms

Carneiro, Jorge Manoel Teixeira; Bamiatzi, Vassiliki; … - In: International business review : the official journal of … 27 (2018) 5, pp. 1057-1064

Persistent link: https://www.econbiz.de/10011931220

Natura - the international expansion of Brazilian cosmetics leader Natura : in search of a European scent

Dornelas, Bettysa; Esteves, Felipe; Carneiro, Jorge … - In: The challenge of BRIC multinationals, (pp. 317-347). 2017

Persistent link: https://www.econbiz.de/10011583731

International entrepreneurial orientation and early internationalisation of SMEs : Does international networking orientation with competitors and non-competitors make a difference?

Nave, Edgar; Ferreira, João J. M.; Carneiro, Jorge … - In: Journal of international management 30 (2024) 4, pp. 1-17

Persistent link: https://www.econbiz.de/10015072309

The challenge of BRIC multinationals

Tulder, Rob van; Verbeke, Alain; Carneiro, Jorge Manoel … - 2016

This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies: 1.The theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of...

Persistent link: https://www.econbiz.de/10012050388

The challenge of BRIC multinationals

Tulder, Rob van (ed.); Verbeke, Alain (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011562978

Case B Natura – The International Expansion of Brazilian Cosmetics Leader Natura: In Search of a European Scent

Dornelas, Bettysa; Esteves, Felipe; Carneiro, Jorge - In: The challenge of BRIC multinationals, (pp. 317-347). 2016

Purpose The purpose of this chapter is to offer instructors and students a real managerial dilemma faced by a large Brazilian company in the cosmetics industry as it ventures into the European arena after successful expansion in Latin America. Methodology/approach This is a teaching case for use...

Persistent link: https://www.econbiz.de/10015364951