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~subject:"Internationaler Markteintritt"
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Internationaler Markteintritt
Australia
14
Australien
10
Brand management
10
Service quality
9
Dienstleistungsqualität
8
Markenführung
8
Consumer behaviour
7
Konsumentenverhalten
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Customer satisfaction
5
Firm performance
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Marketing management
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Marketingmanagement
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Unternehmenserfolg
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Brand image
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Innovation
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International marketing
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Kundenzufriedenheit
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Markenimage
4
Bibliometrics
3
Bibliometrie
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Brand
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Brand performance
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Brands
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Business start-up
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Dienstleistungsmarketing
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Globalisierung
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Globalization
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Higher education
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International market entry
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Internationales Marketing
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Islam
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Wong, Ho Yin
3
Merrilees, Bill
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Sultan, Parves
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Cultural and technological influences on global business
1
International journal of trade and global markets
1
Journal for global business advancement : JGBA
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ECONIS (ZBW)
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Foreign market entry mode choice : internal and external perspectives
Wong, Ho Yin
- In:
Cultural and technological influences on global business
,
(pp. 46-62)
.
2013
Persistent link: https://www.econbiz.de/10009756857
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2
The success of born global firms : a conceptual model
Sultan, Parves
;
Wong, Ho Yin
- In:
Journal for global business advancement : JGBA
4
(
2011
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10009382929
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3
Foreign market entry mode choice of Australian firms
Wong, Ho Yin
;
Merrilees, Bill
- In:
International journal of trade and global markets
2
(
2009
)
3/4
,
pp. 250-266
Persistent link: https://www.econbiz.de/10003906954
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