Cross‐border activities of firms are said to be risky and complicated due to so‐called ‘liabilities of foreignness' (LOF) (Zaheer & Mosakowski 1997; Zaheer 1995). These LOF are difficulties firms in general have to face when acting in environments they are not familiar with. The existence of...

In our chapter, we show how internationalisation-based performance outcomes can be amended by using a Regional Headquarters (RHQ) structure. We assume that ‘transnational corporations’ (TNCs) act restrained by a so-called GLOCAL dilemma caused by a coeval need for realising standardisation...