Pires, Debora Atala; Rocha, Thelma Valéria; Borini, … - In: International marketing in the fast changing world, (pp. 157-177). 2015
Purpose The objective is to determine if there are groups of subsidiaries that are different in regard to the implementation of strategies, structures, and processes and the transfer of marketing knowledge in emerging markets. Methodology/approach A survey with 101 largest foreign subsidiaries...