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The transition from a multi-domestic to globally integrated multinational enterprise - in an industry where local taste matters

Gooderham, Paul N. - In: European journal of international management : EJIM 6 (2012) 2, pp. 175-198

Persistent link: https://www.econbiz.de/10009578213

International management : cross-boundary challenges

Gooderham, Paul N. (ed.); Nordhaug, Odd (contributor) - 2003 - 1. publ.

Persistent link: https://www.econbiz.de/10001720284

HRM in multinational corporations : strategies and systems

Gooderham, Paul N.; Nordhaug, Odd - In: Managing human resources in Europe : a thematic approach, (pp. 87-106). 2006

Persistent link: https://www.econbiz.de/10003386257

Beyond local responsiveness : multi-domestic multinationals at the bottom-of-the-pyramid

Gooderham, Paul N.; Ulset, Svein; Elter, Frank - In: Perspectives on headquarters-subsidiary relationships …, (pp. 3-26). 2016

Persistent link: https://www.econbiz.de/10011538423

Global strategy and management : theory and practice

Gooderham, Paul N.; Grøgaard, Birgitte; Foss, Kirsten - 2019 - 2nd edition

Persistent link: https://www.econbiz.de/10012039430

International management : cross-boundary challenges

Gooderham, Paul N.; Nordhaug, Odd - 2003

Persistent link: https://www.econbiz.de/10004790481

Beyond Local Responsiveness – Multi-Domestic Multinationals at the Bottom-of-the-Pyramid

Gooderham, Paul N.; Ulset, Svein; Elter, Frank - In: Perspectives on headquarters-subsidiary relationships …, (pp. 3-26). 2016

The purpose of this chapter is twofold. First, to investigate how multi-domestic, multinational corporations (MNCs) can develop business models that are appropriate to “Bottom-of-the-Pyramid” (BOP) settings. Second, to address how they can apply elements of BOP business models across their...

Persistent link: https://www.econbiz.de/10015365463