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Key factors for successful export performance for small firms

Brouthers, Lance Eliot; Nakos, George; Hadjimarcou, John; … - In: Journal of international marketing 17 (2009) 3, pp. 21-38

Persistent link: https://www.econbiz.de/10003889855

Institutional influences on global marketing strategies

Eenennaam, Fred van; Janssen, Claudia M. L.; Brouthers, … - In: Anxieties and management responses in international business, (pp. 63-79). 2007

Persistent link: https://www.econbiz.de/10003532667

Entrepreneurial orientation, export channel selection, and export performance of SMEs

Kalinic, Igor; Brouthers, Keith D. - In: International business review : the official journal of … 31 (2022) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10013206731

Which export channels provide real options to SMEs?

Ipsmiller, Edith; Brouthers, Keith D.; Dikova, Desislava - In: Journal of world business : JWB 56 (2021) 6, pp. 1-14

Persistent link: https://www.econbiz.de/10013271552

Institutional theory and international market selction for direct selling

Ragland, Charles B.; Brouthers, Lance Eliot; Widmier, … - In: Marketing intelligence & planning 33 (2015) 4, pp. 538-555

Persistent link: https://www.econbiz.de/10011381617

The influence of triad nations' environments on price-quality product strategies and MNC performance

Brouthers, Lance Eliot; Werner, Steve; Matulich, Erika - In: Journal of international business studies : JIBS ; an … 31 (2000) 1, pp. 39-62

Is there a relationship between home-country competitive advantages, MNC price/quality product strategies, and firm performance? A cross-national contingency framework is developed, indentifying three "regional stereotypes" of price/quality relationships, fueled by history and consumer...

Persistent link: https://www.econbiz.de/10001483029

The influence of triad nations' environments on price-quality product strategies and MNC performance

Brouthers, Lance Eliot; Werner, Steve; Matulich, Erika - 2010

Persistent link: https://www.econbiz.de/10003889322

Isomorphic pressures, peripheral product attributes and emerging market firm export performance

Brouthers, Lance Eliot; O'Donnell, Edward; Keig, Dawn L. - In: Management international review : mir ; journal of … 53 (2013) 5, pp. 687-710

Persistent link: https://www.econbiz.de/10010198054

What is in a name? : transferring brands to China

Mo, Julie; McNicol, Jason; Brouthers, Lance Eliot - 2007

Persistent link: https://www.econbiz.de/10003537228

Generic Product Strategies for Emerging Market Exports into Triad Nation Markets : A Mimetic Isomorphism Approach

Brouthers, Lance Eliot; O'Donnell, Edward; Hadjimarcou, John - 2005

Based on the concept of mimetic isomorphism, we theorize that, by imitating the home country MNE modal generic product strategy in each Triad nation, emerging market firms (EMFs) can improve their export performance satisfaction. We hypothesize that EMFs which: (1) target the EU and use a...

Persistent link: https://www.econbiz.de/10014028484