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~subject:"Internationales Marketing"
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Internationales Marketing
Multinationales Unternehmen
35
Transnational corporation
27
Globalisierung
22
Strategisches Management
22
Globalization
21
Strategic management
16
Innovation
12
International marketing
11
Theorie
11
Theory
11
Welt
11
World
11
Innovation management
9
Innovationsmanagement
9
China
7
Firm performance
7
Key account management
7
Key-Account-Management
7
Unternehmenserfolg
7
Competitive strategy
6
Lieferantenmanagement
6
Management
6
Performance measurement
6
Performance-Messung
6
Supplier relationship management
6
Wettbewerbsstrategie
6
Auslandsinvestition
5
Foreign investment
5
Resource-based view
5
Ressourcenorientierter Ansatz
5
USA
5
Beziehungsmarketing
4
Business process management
4
Competitive advantage
4
Emerging economies
4
Internationale Wettbewerbsfähigkeit
4
Japan
4
Prozessmanagement
4
Relationship marketing
4
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Yip, George S.
11
Coundouriotis, George A.
2
Johansson, Johny K.
1
Montgomery, David B.
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Villalonga, Belén
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Report / Marketing Science Institute
2
Effects of globalization on the firm
1
International marketing ; Vol. III
1
Report / Marketing Science Institute / Marketing Science Institute
1
Smart globalization : designing global strategies, creating global networks
1
Strategy and globalization ; Vol. 1
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Strategy and globalization ; Vol. 2
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ECONIS (ZBW)
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Die globale Wettbewerbsstrategie : weltweit erfolgreiche Geschäfte
Yip, George S.
-
1996
Persistent link: https://www.econbiz.de/10000585085
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2
Global strategy ... in a world of nations?
Yip, George S.
- In:
Smart globalization : designing global strategies, …
,
(pp. 39-66)
.
2003
Persistent link: https://www.econbiz.de/10001754025
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3
Asian advantage : key strategies for winning in the Asia-Pacific region
Yip, George S.
-
2000
-
Updated ed., with a new postscript, 1. paperback print.
Persistent link: https://www.econbiz.de/10001483620
Saved in:
4
Global strategy ... in a world of nations?
Yip, George S.
-
2009
Persistent link: https://www.econbiz.de/10003787093
Saved in:
5
Global strategy ... in a world of nations?
Yip, George S.
-
2006
Persistent link: https://www.econbiz.de/10003410918
Saved in:
6
Total global strategy : managing for worldwide competitive advantage
Yip, George S.
-
1992
Persistent link: https://www.econbiz.de/10013474931
Saved in:
7
Global market strategies of US and Japanese businesses
Yip, George S.
;
Johansson, Johny K.
-
1993
Persistent link: https://www.econbiz.de/10000860016
Saved in:
8
Demand for the use of global account management
Montgomery, David B.
;
Yip, George S.
;
Villalonga, Belén
-
1999
Persistent link: https://www.econbiz.de/10001455898
Saved in:
9
Diagnosing global strategy potential : the world chocolate confectionery industry
Yip, George S.
;
Coundouriotis, George A.
-
2009
Persistent link: https://www.econbiz.de/10003786948
Saved in:
10
Diagnosing global strategy potential : the world chocolate confectionery industry
Yip, George S.
;
Coundouriotis, George A.
-
2007
Persistent link: https://www.econbiz.de/10003555066
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