We study the relation between ad networks, consumer privacy and the online advertising market. We consider two … ads. However, its tracking capability depends on consumer privacy-related choices (e.g., accepting third-party cookies …). We show that tracking may increase or decrease the provision of ads, depending on its effect on expected advertising …

Anzahl von Unternehmen, die sich freiwillig dem Datenschutz verpflichten, allerdings nutzen auch viele Unternehmen und …