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Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments
Kukar-Kinney, Monika; Grewal, Dhruv - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10003507869
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Three-level mechanism of consumer digital piracy : development and cross-cultural validation
Koklic, Mateja Kos; Kukar-Kinney, Monika; Vida, Irena - In: Journal of business ethics : JOBE 134 (2016) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10011452912
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Determinants of consumers' response to pay-what-you-want pricing strategy on the Internet
Weisstein, Fei L.; Kukar-Kinney, Monika; Monroe, Kent B. - In: Journal of business research : JBR 69 (2016) 10, pp. 4313-4320
Persistent link: https://www.econbiz.de/10011554569