Nowadays, it is important for auction websites to obtain bidder loyalty. This study investigated the mediating effect of consumer perceptions between technological/brand stimuli and bidder loyalty to an online auction website by applying the traditional and evolutionary...

Trust and distrust are both considered to be crucial in online truster-trustee relationships. Although some research has proposed that trust and distrust are distinct, other research continues to hold that they are merely opposite ends of the same continuum. Given this debate, it is important to...

Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network...

The Physical Internet (PI) is a holistic Supply Chain Management (SCM) concept that merges many relevant areas of current SCM research, including sustainability, effectiveness and efficiency of global value chains, information flows, as well as horizontal and vertical collaboration. Given the...

Companies in platform-based business markets have widely embraced freemium business models where profit primarily depends on a minority of paying customers. However, the key challenge of these models is transitioning participants from free users to paying consumers. To encourage paid...

The increasing social reliance on computer-mediated communication has resulted in the rise of deceptive communication. Gender is a salient feature of identity that can be easily disguised online, and yet the phenomenon of gender deception has not been fully investigated. This study adopts a...