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Pitt, Leyland F. (contributor) - In: Business horizons 44 (2001) 2, pp. 45-54

Persistent link: https://www.econbiz.de/10001568504

Online communication of brand personality : a study of MBA programs of top business schools

Opoku, Robert Ankomah; Caruana, Albert; Pitt, Leyland F.; … - In: Journal of general management 35 (2009/10) 1, pp. 47-64

Persistent link: https://www.econbiz.de/10003898054

A conceptual model for the internet's impact on marketing in Iran

Ghazisaeedi, Mehdi; Pitt, Leyland F.; Chaharsooghi, S. Kamal - In: Direct marketing : an international journal 1 (2007) 3, pp. 125-145

Persistent link: https://www.econbiz.de/10003936967

Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers

Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 54 (2011) 3, pp. 181-183

Persistent link: https://www.econbiz.de/10009126418

Understanding consumer conversations around ads in a Web 2.0 world

Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 87-102

Persistent link: https://www.econbiz.de/10009009158

Australian marketing managers' perceptions of the internet : a quasi-longitudinal perspective

Long, Elaine K. F.; Ewing, Michael; Pitt, Leyland F. - 2007

Persistent link: https://www.econbiz.de/10003538860

Pushing elusive alliances into the light - discovering the value of informal networks on the Internet

Van der Merwe, Rian; Pitt, Leyland F. - In: The social and cognitive impacts of e-commerce on …, (pp. 292-310). 2004

Persistent link: https://www.econbiz.de/10002108062

Technology and financial services : marketing in times of U-commerce

Morrison, Stacey; Pitt, Leyland F.; Kietzmann, Jan - In: Journal of financial services marketing : JFSM 20 (2015) 4, pp. 273-281

Persistent link: https://www.econbiz.de/10011480866

Addictive de-vices : a public policy analysis of sources and solutions to digital addiction

Berthon, Pierre R.; Pitt, Leyland F.; Campbell, Colin L. - In: Journal of public policy & marketing 38 (2019) 4, pp. 451-468

Persistent link: https://www.econbiz.de/10012534260

Australian marketing managers’ perceptions of the Internet : A quasi‐longitudinal perspective

Leong, Elaine K.F.; Ewing, Michael T.; Pitt, Leyland F. - In: European Journal of Marketing 37 (2003) 3/4, pp. 554-571

The Internet is playing an increasingly important role in the marketing activities of organisations across a wide range of industries. While the opportunities afforded by this phenomenon seem readily apparent, there is still much debate and speculation on exactly what impact it will have on...

Persistent link: https://www.econbiz.de/10014722084