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Akzeptanz und Wirkung einer Code-basierten, cross-medialen Marketingkommunikation : drei Studien am Beispiel von QR-Codes
Neumann, Natalie - 2015
Persistent link: https://www.econbiz.de/10011391062
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Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505780
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Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505794
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Marketing applications : branding, communications, and strategy
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505798
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Organizational structures in international high value food chains : evidence from Latin America
Otter, Verena - 2014 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010533442
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Visioning the future
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969726
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Consumer behavior research
Zaltman, Gerald; Barabba, Vincent P.; Johnston, Wesley J.; … - 2018
Persistent link: https://www.econbiz.de/10011900008
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Consumer information processing : marketing applications
Bettman, James R.; Keller, Kevin Lane; John, Deborah Roedder - 2016
Persistent link: https://www.econbiz.de/10011446058
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Financial markets, marketing, and information sharing : three essays in industrial organization
Wallace, Rodney B. - 2000
Persistent link: https://www.econbiz.de/10001667455