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Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim - In: International journal of islamic marketing and branding 2 (2017) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
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Influence of gender and nationality on consumers' perception towards email marketing : an exploratory study in Oman
Khan, Sarfraz Fayaz; Rehman, Asad; Khan, Mohammed Abdul … - In: International journal of applied business and economic … 14 (2016) 1, pp. 457-464
Persistent link: https://www.econbiz.de/10011547554
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Improving sustainable fashion marketing and advertising : a reflection on framing message and target audience
Guedes, Biatriz; Paillard-Bardey, Aurore C.; Schat, Anke - In: International journal of market research 62 (2020) 2, pp. 124-126
Persistent link: https://www.econbiz.de/10012214125
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Digital marketing and digital logistics in consumer communication
T. B., Erokhina; O. A., Mitko; V. V., Troilin - In: European research studies 21 (2018) 2, pp. 861-867
Persistent link: https://www.econbiz.de/10012222037
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Exploring YouTube marketing communication : brand awareness, brand image and purchase intention in the millennial generation
Febriyantoro, Mohamad Trio - In: Cogent business & management 7 (2020) 1, pp. 1-17
Companies can use digital media in promoting their business or social media like Facebook, Instagram, YouTube. Many researchers examine the effects of different uses of social media on consumer buying behavior from different perspectives. The purpose of this research is to see the application of...
Persistent link: https://www.econbiz.de/10012621943
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Gamification in marketing : an empirical study of differences in user psychology among services using gamification
Hamada, Shunya; Wakabayashi, Yasunaga - In: The Kyoto economic review 83 (2014) 1/2, pp. 27-57
Persistent link: https://www.econbiz.de/10011407754
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User reward programs in online social media
Mirzaei, Fouad H.; Ødegaard, Fredrik; Yan, Xinghao - In: Omega : the international journal of management science 57 (2015), pp. 123-144
Persistent link: https://www.econbiz.de/10011416166
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Buzzing with disclosure of social shopping rewards
Coker, Kesha K.; Smith, Denise S.; Altobello, Suzanne A. - In: Journal of research in interactive marketing : … 9 (2015) 3, pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
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Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling; Delbaere, Majorie - In: International journal of pharmaceutical and healthcare … 9 (2015) 4, pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
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Communicating via photographs : a gendered analysis of Olympic athletes' visual self-presentation on Instagram
Geurin-Eagleman, Andrea N.; Burch, Lauren M. - In: Sport management review 19 (2016) 2, pp. 133-145
Persistent link: https://www.econbiz.de/10011475564