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Customer engagement : contemporary issues and challenges
9
Developing digital marketing : relationship perspectives
7
Social Branding : Strategien - Praxisbeispiele - Perspektiven
5
Handbook of research on effective advertising strategies in the social media age
4
E-marketing ; Vol. 1
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Marketing in the cyber era : strategies and emerging trends
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
Digitale Transformation des Marketing
2
Handbook of research on customer engagement
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Social-Media-Handbuch : Theorien, Methoden, Modelle
2
Virtual worlds and e-commerce : technologies and applications for building customer relationships
2
AI innovation in services marketing
1
AI-driven marketing research and data analytics
1
Apps management and e-commerce transactions in real-time
1
Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
Biometrics and neuroscience research in business and management : advances and applications
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Consumer behavior : practice oriented perspectives
1
Contemporary Trends in European Cooperative Banking : Sustainability, Governance, Digital Transformation, and Health Crisis Response
1
Contemporary issues in behavioral finance
1
Contemporary research in e-branding
1
Contemporary research in e-marketing ; 2
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Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Creating a sustainable competitive position : ethical challenges for international firms
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Crowdfunding : the corporate era
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Cultural and technological influences on global business
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
1
Die informatisierte Service-Ökonomie : Veränderungen im privaten und öffentlichen Sektor
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Digital Business in Africa : Social Media and Related Technologies
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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1
Digital transformation and new approaches in trade, economics, finance and banking
1
Driving traffic and customer activity through affiliate marketing
1
E-Communication und Marken : [Markendialog Juni 2001]
1
E-business : state of the art of ICT based challenges and solutions
1
E-marketing ; Vol. 3
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Crowdfunding and marketing
Berg Grell, Kevin
;
Marom, Dan
- In:
Crowdfunding : the corporate era
,
(pp. 29-40)
.
2015
Persistent link: https://www.econbiz.de/10011300794
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2
Empowering members of a brand community to gain consumer insights and create new products : the case of the Vorwerk Thermomix research community
Kröper, Madeleine
;
Bilgram, Volker
;
Wehlig, Ramona
- In:
Strategy and communication for innovation
,
(pp. 415-426)
.
2013
Persistent link: https://www.econbiz.de/10010246306
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The usage of social media in new product development process : the benefits and the challenges
Liu, Rebecca
;
Kop, Aysegul Eda
- In:
Handbook of research on integrating social media into …
,
(pp. 120-139)
.
2015
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Web 2.0-Marketing als Instrument zur Einführung von Produktinnovationen : Chancen und Herausforderungen für die Unternehmenspraxis
Saldsieder, Nina
;
Saldsieder, Kai Alexander
- In:
Marktorientierte Problemlösungen im …
,
(pp. 147-178)
.
2010
Persistent link: https://www.econbiz.de/10008699776
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Sentiment analysis as a tool to understand the cultural relationship between consumer and brand
Capolupo, Nicola
;
Basile, Gianpaolo
;
Scozzese, Giancarlo
- In:
Handbook of research on intelligent techniques and …
,
(pp. 202-215)
.
2017
Persistent link: https://www.econbiz.de/10014576415
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6
Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Yee Wen Lim
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
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The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
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8
Digital marketing and geopolitical uncertainty in banking portfolio management : evidence for China commercial banks
Ntasis, Lazaros
;
Kountzakis, Christos E.
;
Koronios, …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 65-73)
.
2021
Persistent link: https://www.econbiz.de/10012585702
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9
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
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10
Entrepreneurship education and digital marketing : what does the future hold?
Ratten, Vanessa
;
Rashid, Sumayya
- In:
Developing digital marketing : relationship perspectives
,
(pp. 87-101)
.
2021
Persistent link: https://www.econbiz.de/10012585842
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