Unexpected events such as crises challenge organizations and actors who must search for solutions and alternatives. Severe crises can be fatal, especially when they affect entire industries. The ability to identify a viable course to address contingencies brought about by a crisis is critical to...

Purpose – The purpose of this paper is to analyse the relation between hedonic/utilitarian shopping behaviour and a number of key variables, such as store loyalty, perceived value, purchase frequency, money spent, price consciousness, age and gender. The paper aims to provide useful managerial...