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~subject:"Italy"
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Italy
Konsumentenverhalten
14
Consumer behaviour
13
Brand image
7
Brand management
7
Markenführung
7
Markenimage
7
Brand
6
Markenartikel
6
Italien
5
Luxury goods
4
Luxusgüter
4
Product counterfeiting
4
Produktpiraterie
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Fashion
3
Marketing management
3
Marketingmanagement
3
Mode
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Bookkeeping process
2
Brand architecture
2
Brand equity (Consumer)
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Brand portfolio
2
Cluster analysis
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Communication
2
Counterfeiting
2
Customer-based brand equity
2
Dilution effect
2
Luxury branding
2
Nonprofit organization
2
Nonprofit-Organisation
2
Subtyping process
2
Trend
2
Advertising effects
1
Anticipated emotion
1
Apology
1
Beziehungsmarketing
1
Brand betrayal, negative word of mouth
1
Brand crisis
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English
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Italian
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Gabrielli, Veronica
4
Baghi, Ilaria
3
Balboni, Bernardo
2
Codeluppi, Vanni
1
Grappi, Silvia
1
Lemme, Giuliano
1
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Economia / Richerche
1
Journal of fashion marketing and management
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Luxury marketing : a challenge for theory and practice
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Marketing intelligence & planning
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ECONIS (ZBW)
4
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1
SME practice torwards integrated marketing communications
Gabrielli, Veronica
;
Balboni, Bernardo
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 275-290
Persistent link: https://www.econbiz.de/10003989421
Saved in:
2
Consumption practices of fast fashion products : a consumer-based approach
Gabrielli, Veronica
;
Baghi, Ilaria
;
Codeluppi, Vanni
- In:
Journal of fashion marketing and management
17
(
2013
)
2
,
pp. 206-224
Persistent link: https://www.econbiz.de/10009771278
Saved in:
3
Counterfeiting of luxury brands : opportunity beyond the threat
Grappi, Silvia
;
Baghi, Ilaria
;
Balboni, Bernardo
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 295-315)
.
2013
Persistent link: https://www.econbiz.de/10009667670
Saved in:
4
Consumatori e imprese irresponsabili : un approccio culturale
Baghi, Ilaria
;
Gabrielli, Veronica
;
Lemme, Giuliano
-
2018
Persistent link: https://www.econbiz.de/10012025137
Saved in:
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