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Cognitive source and clothing retail : Some results from an empirical research in the Italian fashion market

Guercini, Simone; Ranfagni, Silvia - In: Journal of Fashion Marketing and Management: An … 11 (2007) 3, pp. 398-412

Purpose – The aim of this paper is to analyze the role of market knowledge embodied in sales outlet management and in particular to investigate in a static way the role of cognitive sources in relation, to the structural characters of the retail enterprise and its sales outlet on the one hand...

Persistent link: https://www.econbiz.de/10014867972

Defining market approaches in cultural organizations : an analysis of Italian theatres

Guercini, Simone; Ranfagni, Silvia - In: Arts marketing : an international journal ; AM 2 (2012) 1, pp. 52-69

Persistent link: https://www.econbiz.de/10009573184

Cognitive source and clothing retail : some results from an empirical research in the Italian fashion market

Guercini, Simone; Ranfagni, Silvia - In: Journal of fashion marketing and management 11 (2007) 3, pp. 398-412

Persistent link: https://www.econbiz.de/10003507335

Buyer-seller interaction in facility services : emerging paradoxes in the outsourcing approach of Italian municipalities

Guercini, Simone; Ranfagni, Silvia - In: Journal of service theory and practice : JSTP 25 (2015) 2, pp. 162-180

Persistent link: https://www.econbiz.de/10011297509

The internationalization of Italian luxury brands. The Missoni case

Runfola, Andrea; Ranfagni, Silvia; Guercini, Simone - In: Contemporary case studies on fashion production, …, (pp. 73-88). 2018

Persistent link: https://www.econbiz.de/10011790485

Decentramento produttivo e processi di internazionalizzazione : casi di imprese di abbigliamento

Ranfagni, Silvia - 2012

Persistent link: https://www.econbiz.de/10010362354

New approaches to heuristic processes and entrepreneurial cognition of the market

Guercini, Simone - In: Journal of research in marketing and entrepreneurship : JRME 14 (2012) 2, pp. 199-213

Persistent link: https://www.econbiz.de/10009758861

Profiting from creative performance and business models over time : the case of the Italian design industry

Guercini, Simone - In: International studies of management and organization 44 (2014) 4, pp. 26-42

Persistent link: https://www.econbiz.de/10010517337

Vignaioli autentici : un viaggio nelle radici territoriali, culturali e imprenditoriali di aziende vitivinicole eccellenti di Friuli, Piemonte, Toscana e Veneto

Burresi, Aldo; Ranfagni, Silvia; Rosati, Massimo - 2022

Persistent link: https://www.econbiz.de/10013414665

Entrepreneurial image of demand in the Italian yarn firms

Guercini, Simone - In: Journal of Fashion Marketing and Management: An … 7 (2003) 3, pp. 272-281

This paper presents an exploratory study on the activities undertaken by the top decision‐makers of the Italian yarn firms to define an image of demand in this sector for the next collections. The ability to construct an image of demand, which has been shown in the past to be effective, is...

Persistent link: https://www.econbiz.de/10014867838