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The Meaning(s) of Happiness
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Japan
Consumer behaviour
42
Konsumentenverhalten
42
Satisfaction
18
Zufriedenheit
18
Brand
14
Markenartikel
14
Emotion
10
Brand image
9
Markenimage
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Personality psychology
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Persönlichkeitspsychologie
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Kulturelle Identität
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Beziehungsmarketing
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Aaker, Jennifer
4
Garolera, Jordi
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Benet-Martínez, Verónica
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Benet-Martinez, Verónica
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Brand management ; Vol. 2
1
Cross-cultural and critical perspectives on brands
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Report / Marketing Science Institute
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Research paper series / Stanford Graduate School of Business
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ECONIS (ZBW)
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martinez, Verónica
;
Garolera, Jordi
-
2001
Persistent link: https://www.econbiz.de/10001624166
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2
Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2001
Persistent link: https://www.econbiz.de/10001632390
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3
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
4
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
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